Visual Analysis Military Commercial - 1812 Words

Visual Analysis: Army Commercial After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are personShow MoreRelatedEssay about RTT Executive Summary 983 Words   |  4 PagesEXECUTIVE SUMMARY Overview RTT was founded in 2002 by Paul Schenk and Thomas Carlsson to exploit significant advances in the fields of computing and visual sciences, and has developed a series of â€Å"visual intelligence† technologies, that offer a leading edge in real world motion capture and real time virtual computer generated 3D graphics technology. RTT’s systems utilise networked video cameras, computer processing units and specialist software and are now, through its subsidiary Venatrack,Read MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 PagesThey even has introduced some body spray for women since 2010 (theguardian.com). 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There is an increase of anti-satellite testing and employment in recent history, whichRead MoreElectrical Engineering And The Field Of Engineering Essay1855 Words   |  8 Pagesconstruction, and maintenance of the physical and natu rally built environment, including works like roads, bridges, canals, dams, and buildings. Civil engineering is the second-oldest engineering discipline after military engineering, and it is defined to distinguish non-military engineering from military engineering. Civil engineering takes place in the public sector from municipal through to national governments, and in the private sector from individual homeowners through an international company. The thirdRead MoreRobert Scholes on Video Texts - Comparison2399 Words   |  10 PagesAccording to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerfulRead More Robert Scholes on Video Texts - Comparison Essay2391 Words   |  10 Pages According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rational ly. 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Aircraft engines and other aircraft parts and systems account for smaller equal parts of the industry. Please refer to figure 4. The aircraft segment includes completed large commercial aircrafts, regional aircrafts, business jets, helicopters and ultra-light aircraft. Completed aircraft manufactures also build completed aircrafts for the defense department and international defense agencies. The aircraft engine segment alsoRead MoreBara ck Obama Rhetorical Analysis Essay1535 Words   |  7 Pagesappropriate and striking. It is quite blatant that the presidential ad was meticulously crafted to fulfill the needs of the targeted audience. There are three basic tools introduced for the rhetorical analysis of any communicative medium. These elements are ethos, pathos, and logos. In the campaign commercial, Obama artfully combines these rhetorical elements in this video. Context ​The 56th quadrennial presidential election of United States was held in 2008. The American people’s desire for change wasRead MoreDesign Of Design For Usability2011 Words   |  9 Pagestheir proven expertise in the development and integration of innovative information systems in the government and commercial sector. The system was named Global Combat Support System – Army to provide continuity across the branches of the U.S. Military as similar upgrades took place in the Air Force, Navy, and Marine Corps. In consideration of best practices utilized in the commercial sector, the contractor proceeded to utilize the COTS software known as SAP to implement the ERP. SAP ERP is developed

Dr. Dan Mcglynn Owns And Operates A Local Pharmacy

Dr. Dan McGlynn owns and operates a local pharmacy in Stoughton, Wisconsin. The pharmacy dates back to 1885 and is in the historic district of Stoughton, which is 20 minutes southeast of Madison. He attended the University of Wisconsin Pharmacy School, and after internships he began working for Michael Sherry who had operated the pharmacy since 1973. In 2002 he became the owner of the newly named, â€Å"McGlynn Pharmacy.† The pharmacy aims to treat customers like people and not just a number. The success of an independent pharmacy is dependant on the customer service, and reliability it can provide. Dr. McGlynn has known my father for three years, when he started recruiting his son as a sophomore in high school. When him and his family were in town for a basketball game, I was able interview him and ask him about entrepreneurship. One of my first questions was, â€Å"why did you take the entrepreneurship route in pharmacy?† He said it was all he had been exposed to, oth er than rotations during his last year of pharmacy school and an internship after school with Sigma-Aldrich. He began working at the pharmacy in Stoughton shortly after, and has been there ever since. The personal connections, and differences he can make in peoples life is why he has continued to work as an independent pharmacist. In addition to prescriptions, McGlynn Pharmacy provides many other services that set them apart. They also have delivery service, dry cleaning, and the selling of durable medical

Irony in a good man is hard to find Essay Example For Students

Irony in a good man is hard to find Essay Flannery O Connors story: A Good Man is Hard to Find is the tale of a vacation gone wrong. The tone of this story is set to be one irony. The story is filled with grotesque but meaningful irony. I this analysis I will guide you through the clues provided by the author, which in the end climax to the following lesson: A Good Man is not shown good by outward appearance, language, thinking, but by a life full of good actions. The story begins with the grandmother trying to persuade the family not to travel towards Florida but perhaps go to Tennessee instead. This is based on the grounds that the Misfit, a escaped criminal is on the loose somewhere in Florida. The Ironic part of this is that the grandmother is the only family member to conceive of bad things happening to the family. She bases this solely on the fact that they were traveling in the same direction as the Misfit. This negative thinking quite possibly could have led to the eventual rendezvous between the convict and the family. The following day the family heads off to Florida. Another major point of irony happens as the story revolves around the grandmothers traditional southern values of respect for other people; especially elders, respect for your home and country. At the same moment as the grandmother is lecturing her grand kids about respecting their home state she sees a young Negro boy and says: Oh look at the cute little pickaninny! (Pg 208). Her hypocrisy becomes evident as she wants the family to do what she says not what she does. Its when the family gets ready to stop for barbecued sandwiches at Famous Sams the first of the Symbolism is the story starts to take shape. Before they reach the restaurant the grandmother points out six fenced gravestones in a field. Three adults, two kids, and one baby make six family members. This symbolizes the fact the family will die. The Tower (209) is shaped like a huge tombstone or a church foreshadowing that death is coming. The Grandmother and the restaurant owner get into a discussion about how the world is not the same place it used to be back when the Grandmother was young. They discuss how people are not as nice or good as they used to be. Its ironic how all the negative thinking done by the Grandmother draws the whole family closer to the impending doom. Next the Grandmother remembers an old plantation she visited as a young lady. She knows her son doesnt like to make side trips so she craftily says, There was a secret panel in this house (211) drawing the attention of the children which in turn persuades the father to take the trip on account of the childrens fuss making. Its ironic that every time the Grandmother opens her mouth she says something negative and for every negative thing she says the story takes a turn for the worse. As the family drives down the dirt road O Connor adds another clue to symbolism and foreshadowing. The road looked as if no one had traveled on it in months (pg 212). Such a road suggests the perfect place for escaped convicts to hide. The Grandmother realizes she has made a mistake about what state the plantation is in, she remembers it was actually in Tennessee not in Georgia. Her realization shocked the Grandmother so much that she jumped in her seat causing her cat to un-settle and claw the driver, her son. The cat caused her son to have an accident and the car to flip into the ditch. This is where all the negative thoughts and decisions made by the Grandmother climax into disaster. This part also shows how egotistical the Grandmother really is, she realizes that it is her fault they came down this road but fearing for her own emotions she decides not to tell the rest of the family. While sitting on the bank of the road trying to recuperate from the accident a car drives down the road. Three men get out of the car and once again thinking only of herself .

The Financial and European Economic Crisis 2008 †2012

Introduction Global financial crisis which too place in 2008-2012 was the worst financial crisis of the time which can be compared to the great depression of 1930’s only (Dick 2009). This global crisis is also known as the great recession or the late 2000s financial crisis due to the timing of its occurrence and its overall implication. This crisis had a negative impact on different sectors of the economy.Advertising We will write a custom essay sample on The Financial and European Economic Crisis 2008 – 2012 specifically for you for only $16.05 $11/page Learn More For instance, in the housing sector, it resulted in foreclosures, several evictions, and a widespread unemployment levels. In the financial sub sector, it caused several collapse of major financial institutions; down pricing of several stock market prices. It also resulted in the declines in billions of consumer wealth and failures in businesses due to decline in the overall econ omic activity. This crisis was not a natural disaster but was initiated complex factors. For instance, in the United States, it was caused by banking sector liquidity and valuation problems which occurred in 2008. Specifically, the problem was necessitated by the failure of regulators and credit rating agencies to correct predict the situation, complex and high risk financial products, unrevealed conflicts of interest, open-minded application of Gaussian copula function and the failure of effective tracking of data provenance. The opponents argue that credit agencies failed to correctly price the mortgages related products while the governments were also rigid in relaxing the regulatory practices in order to adequately address the financial challenges of the 21st century. This caused the value of securities linked to the housing to rise causing a lot of havoc to the financial institutions. The fall in the value of securities were partly attributed to the low confidence from investor s, bank insolvency and decline in credit availability. Such events as decline of the trade in the international market along with the extreme tightening of the credit led to the quite predictable consequences, one of them is the lowering of the level of the economic development in the global perspective. To correct such adverse situation, several governments employed different fiscal stimuli programmes, institutional bailouts and monetary expansion policies. This slowed the rampaging crisis which ended between the year 2008 and 2009.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More European economic debt crisis The European economic debt crisis is a financial problem which made it hard for Euro zone member states to refinance their government obligations without any third party assistance (Dick 2009). This situation started from the end of year 2009 due to fear amongst investors as a result of rising government liabilities around the globe coupled with the downgrading of countries liabilities in some European states. By the end of year 2000, European finance ministers accepted a rescue plan valued at 75 billion sterling pounds to offer financial stability. To restore confidence in the euro zone and prevent the collapse of economies, several attempts were also proposed. The first step was the acceptance of the universal fiscal union by all states, one of the conditions was that each country was obliged to put in action a balance budget amendment. The second necessary condition for all banks was that all of them agreed to accept a 53.5 percent write off agreement to debts owed to private creditors in Greece and finally, an agreement was reached to expand the European Financial Stability Facility by 250 billion pounds with an additional requirement of 9 percent capitalization set on all European banks. This resulted in stabilization of most European economies while others like Greek, Portugal and Ireland which constitute almost over 6 percent of the Euro zone’s gross domestic product were still left behind. However, during this period, the regional currency remained stronger against many currencies and trading partners. This crisis was caused by a multiple of complex factors. First, it was caused by the easy credit conditions of 2002-2008 which encouraged high risk lending and borrowing practices amongst banks. Globalization of finance, real estate bubbles resulting in high prices, slow economic growth of 2008, fiscal policies choices of government revenues and expenses, diverse strategies employed to bail out troubled financial institutions and private bond holders and assuming private debt burdens.Advertising We will write a custom essay sample on The Financial and European Economic Crisis 2008 – 2012 specifically for you for only $16.05 $11/page Learn More Finally, other schools of thought argued that, the problem was necessitated by a pool of savings gathered between 2000-2007 periods which overwhelmed regulatory mechanisms. Apart from the Euro zone, the global crisis lowered the level of economic development in other countries of the world. In this paper, we will focus on the Australian banks. Table 1: Interest income and operating expenses of National Australian Bank 2006 2007 2008 2009 2010 Interest income (Million $) 14.6 15.4 16.9 8.2 Operating expenses (Million $) 15.23 7.4 7.3 2.4 Variation in interest income 0.28% 8.30% 5.80% 9.70% -3.30% % changes in cost 4.98% 0.90% -2% -2.40% Source: National Australian Bank (2006; 2007; 2008; 2009; 2010;2011). It is true that the European debt crisis have had a negative impact on the Australian banks. For instance, in the above table, it is clear that from the crisis period, the profitability of National bank of Australia have recorded a negative profitability levels. This has shown a steady increase from the 2007. T he company recorded a negative interest income of 3.3 percent to settle at 8.2 million US dollars from 16.9 million US dollars in 2009. However, during the same period, the operating expenses recorded a decrease. Table 2: Cash return on Equity 2006 2007 2008 2009 2010 Cash Return on Equity 17.70% 17.10% 14.30% 11.90% 12.90% Source: National Australian Bank (2006; 2007; 2008; 2009; 2010;2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The National Australian bank return on equity has been below the 20 percent mark for the current period under study. During the crisis of 2007-2008, the return on equity of this bank dropped drastically for the high of 17.1 percent to 14.30 percent representing an almost 3 percent drop. This drop was also witnessed after the crisis in 2009 where the mark reached its lowest level of 11.9%. However, by the end of 2010, return on equity started gaining momentum and recorded an increase of 1 percent to settle at 12.9 percent which is a massive increase in the financial sector. Conclusion In conclusion, it should be mentioned that the financial and European economic crises of the years 2008 – 2012 had made a great impact on the global economy and influenced economic development of each country of the world. In particular, it have had a negative impact on the Australian banking sector. This is evidenced in the financial statement of the National Australian Bank. The recent events d ictate particular actions that governments should take to restore the economies of their states. Thus, It is now important for government to come up with good control mechanisms to help mitigate more impact of these crises on these banks. References Dick, KN 2009, The global financial crisis: Analysis and policy implications, http://www.fas.org/sgp/crs/misc/RL34742.pdf. National Australian Bank 2008, Full year financial results, http://www.nab.com.au/NABGroup/archives/financial-results/Full-Year-Results-2008.pdf. National Australian Bank 2009, Full year financial results, http://www.nab.com.au/NABGroup/archives/financial-results/Full-Year-Results-2009.pdf. National Australian Bank 2007, Full year financial report, http://www.nab.com.au/NABGroup/archives/financial-results/Full-Year-Results-2007.pdf. National Australian Bank 2010, Full year financial result, http://www.nab.com.au/NABGroup/archives/financial-results/Full-Year-Results-2010.pdf. National Australian Bank 2006, Full year f inancial result, http://www.nab.com.au/NABGroup/archives/financial-results/Full-Year-Results-2006.pdf. National Australian Bank, 2011, Third quarter trading results, http://www.nab.com.au/NABGroup/archives/investor-presentations/Third-Quarter-Trading-Update-2011.pdf. This essay on The Financial and European Economic Crisis 2008 – 2012 was written and submitted by user Galilea L. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Using the Spanish Verb Tomar

Using the Spanish Verb Tomar To say that the Spanish verb tomar means to take isnt doing the word justice. Although it can usually be translated that way, it actually has a wide variety of meanings and is used in all sorts of expressions. Thus, like with some other common verbs, you need to pay attention to context when translating tomar. It generally isnt all that difficult figuring out what the verb means, as long as you realize that it usually conveys the idea of taking something or taking something in. What is a bit more difficult is knowing when to use it when speaking Spanish; it isnt always appropriate to use tomar when you mean to take. One quality of tomar, however, is helpful: It is one of the most common verbs that is conjugated regularly. Meanings of Tomar Here are some of common meanings of tomar with sample sentences. Note that meanings often overlap. If you choose something to eat, for example, you might translate tomar as either to choose or to eat, depending on which sounds more natural in the context. To Take Physical Possession Tomà ³ el libro y volvià ³ a su habitacià ³n. (He took the book and returned home.)Toma mi mano y camina conmigo. (Take my hand and walk with me.)Los campesinos tomaron como rehà ©n al gerente. (The farmworkers seized the manager as hostage.) To Choose Habà ­a muchas. Tomà © el azul. (There were many of them. I picked the blue one.)Mi filosofà ­a es tomar lo difà ­cil como un reto. (My philosophy is to choose what is difficult as a challenge.) To Eat or Drink Tomo cafà © como parte del desayuno en mi programa de dieta. (I drink coffee as part of breakfast for my diet)El segundo dà ­a tomaron una sopa de pollo. (The second day they had chicken soup.) To Use a Form of Transportation Tomemos un taxi. (Lets take a taxi.)Cuando tomo el metro tardo hasta 45 minutos. (When I use the subway Im as much as 45 minutes late.)No quiero tomar el autopista. (I dont want to go on the freeway.) To Take Medicine Recomendamos que tome ambas pà ­ldoras a la vez. (We recommend that you take both pills at the same time.)Es necesario que tomes medicina para combatir la infeccià ³n. (It is necessary that you take medicine to fight the infection.) To Interpret Something a Certain Way Me tomaron por loco. (They thought I was crazy. They took me for a crazy man.)La mayorà ­a de crà ­ticos se lo tomaron a broma. (Most of the critics took it as a joke.)Le tomaron por espà ­a. (They thought he was a spy.) To Adopt a Course of Action Para demostrar que el cambio era efectivo, se tomaron medidas muy drsticas. (In order to demonstrate that the change was effective, very drastic measures were taken.)Tomemos un enfoque diferente. (Lets take a different approach.)Viajar no perjudica la salud, si se toman precauciones. (Traveling isnt dangerous to your health, if precautions are taken.)Tomà © la derecha. (I turned to the right.) Using the Reflexive Tomarse The reflexive form, tomarse, is usually used with little or no change in meaning from the nonreflexive form. Sometimes tomarse refers specifically to drinking alcoholic beverages. Tà ³matelo con humor y disfruta el momento. (Take it with a sense of humor and enjoy the moment.)No se tomà ³ toda la cerveza. (He didnt drink all the beer.)Luego, me tomaba un autobà ºs a Panam. (Later, I took a bus to Panama.) Phrases Using Tomar Additionally, tomar is used in idiomatic phrases. Many of them are equivalent to English phrases using the word take. Here are some of the more common: Tomar apuntes - to take notes (an Anglicism, tomar notas, is heard in some areas).Tomar el control - to take control.Tomar (un) examen - to take a test.Tomar fotos - to take photos (sacar fotos is preferred in some areas).Tomar responsabilidad - to take responsibility.Tomar nota - to take note.Tomar parte - to take part.Tomar la pluma - to begin writing.Tomar el sol - to sunbathe.Tomar tierra - to land (said of aircraft). ¡Tà ³mate esa! - Take that! (said, for example, when hitting someone). Key Takeaways Tomar is a very common verb that carries the idea of taking, although it can be translated in many ways. It often suggests that a choice of some sort was made.Tomar is used in a variety of phrases and idioms.The reflexive form, tomarse, usually has no translatable difference in meaning than the standard form.

Free Essays on Womens Involvement In The Civil Rights

Beside the more visible black male leaders of the Civil Rights Movement both black and white women played important and key roles in the struggle for racial equality. Women’s experiences in the Civil Rights Movement can tell us a lot about the lives of ordinary and extraordinary women and their ability to access and be denied power in a movement for black liberation that was based on the idea of equality. There was an inherent contradiction within the movement for although many women were doing much of the organizing work they still remained largely invisible while the men shone in the spotlight. Women of all different social classes and racial backgrounds participated in many different capacities throughout the black liberation movement. Women were an indispensable part of the movement that could often be found working behind the scenes or in the trenches along side the men helping to bring about social change through the movement. These revolutionary black and white women could be found putting their bodies on the line along side the men in protest at segregated lunch counters in small towns, on buses for the Freedom Rides traveling throughout the segregated south, as well as working door-to-door on voter registration drives throughout the south. It is true that women organizers throughout the movement no matter whether they were working with the male public and private leaders of the movement or men at the grassroots level, at some time or another probably had to face the opposition and ridicule of many of the men whom they worked along side of in the movement simply because they were women. One such woman is Ella Baker who for nearly 50 years worked within many different areas of the civil rights and black liberation movement in various capacities. She helped not only to organize and run many of the larger civil rights organizations, but also profoundly influenced the direction that newer organizations such as Student No... Free Essays on Women's Involvement In The Civil Rights Free Essays on Women's Involvement In The Civil Rights Beside the more visible black male leaders of the Civil Rights Movement both black and white women played important and key roles in the struggle for racial equality. Women’s experiences in the Civil Rights Movement can tell us a lot about the lives of ordinary and extraordinary women and their ability to access and be denied power in a movement for black liberation that was based on the idea of equality. There was an inherent contradiction within the movement for although many women were doing much of the organizing work they still remained largely invisible while the men shone in the spotlight. Women of all different social classes and racial backgrounds participated in many different capacities throughout the black liberation movement. Women were an indispensable part of the movement that could often be found working behind the scenes or in the trenches along side the men helping to bring about social change through the movement. These revolutionary black and white women could be found putting their bodies on the line along side the men in protest at segregated lunch counters in small towns, on buses for the Freedom Rides traveling throughout the segregated south, as well as working door-to-door on voter registration drives throughout the south. It is true that women organizers throughout the movement no matter whether they were working with the male public and private leaders of the movement or men at the grassroots level, at some time or another probably had to face the opposition and ridicule of many of the men whom they worked along side of in the movement simply because they were women. One such woman is Ella Baker who for nearly 50 years worked within many different areas of the civil rights and black liberation movement in various capacities. She helped not only to organize and run many of the larger civil rights organizations, but also profoundly influenced the direction that newer organizations such as Student No...

Mid term assignment Example | Topics and Well Written Essays - 750 words

Mid term - Assignment Example is 1.3%, European Union: 1%, Japan: -0.4%, China: 9.8%, India: 6.6%, Ethiopia: 8.5%. (C.I.A., 2009). As a general rule the LDCs tend to have higher average rates of growth as compared to high income economies, which implies that eventually, such poor countries may equal the per capita incomes of wealthier countries, which in an economic term is referred to as: convergence. b. Technological innovation is almost certainly a key driver of long-term economic growth. However, developing economies require more than mere technological advancements, to effectively achieve economic progress since economic growth, in the absence of proper and adequate manufacturing capabilities, along with the implementation of state of the art technological knowhow, no innovation can actually be expected. Moreover, there must be the existence of sufficient resources that facilitate such innovation, which in turn drives economic growth, such as exceptionally high quality of human capital, an adequate level of educational system and science and technology, as well as effective implementation of institutional reforms across the country. c. The institutional reforms must be accompanied by advances in science and technology as well as nation wide political, and legal reform policies. Also, these countries must make optimum utilization of their natural resource base such as wind and solar energy, by taking into consideration the differences in its technological capacity and energy requirements. Furthermore, long term sustainable development can be ensured through partnerships with industrialized nations which enable LDCs to share and implement valuable information regarding policies to ensure growth and development. 2. Vietnam has successfully managed to accomplish a noteworthy reduction in poverty in the recent years which further substantiates the belief that poverty could be concentrated considerably within a specified time limit with the help of effective market reform policies.