Visual Analysis Military Commercial - 1812 Words

Visual Analysis: Army Commercial After reviewing a few videos based on United States Army propaganda while on a popular media site it was quite eerie, since I am currently enlisted within the ranks. The Army is also something that you normally see in various forms such as billboards, television, and of course the actual soldiers. I would like to examine the whole concept of what the videos represent and how it grasps the attention of the viewer, audience, or consumer. If a person is somewhat or completely against the military, after viewing the commercials the viewer might have second thoughts. Overall the videos organize the three rhetorical techniques in a unique matter to where it catches a person’s attention. I can easily say that in the area of Ethos, the videos do exceptionally well, and of course to the Army is very well known for many of its characteristics both in the homeland and overseas and of course the United States Army was established more than two hundred years ago in the year of 1775 a year before the Declaration of Independence! As for Pathos, it moves the viewer with its various scenes as it can be inspirational, motivational, intriguing, etc., hence why it could possibly change the view point of the person from bad to good, but ultimately it is up to the person watching. In the technique of Logos, it appears as a relation to the viewer and how the viewer could benefit from the military in many ways just by wearing a single uniform, or if you are personShow MoreRelatedEssay about RTT Executive Summary 983 Words   |  4 PagesEXECUTIVE SUMMARY Overview RTT was founded in 2002 by Paul Schenk and Thomas Carlsson to exploit significant advances in the fields of computing and visual sciences, and has developed a series of â€Å"visual intelligence† technologies, that offer a leading edge in real world motion capture and real time virtual computer generated 3D graphics technology. RTT’s systems utilise networked video cameras, computer processing units and specialist software and are now, through its subsidiary Venatrack,Read MoreBusiness: Axe Commercial Research Essays1132 Words   |  5 PagesThey even has introduced some body spray for women since 2010 (theguardian.com). 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